fashion you can feel...
UNSEEN is more than streetwear—it’s a statement. Every piece features its color in Braille, honoring the blind and visually impaired while reminding the world that fashion can carry deeper meaning.
Our mission is simple: turn what’s often overlooked into something acknowledged. When you wear UNSEEN, it becomes your story to be told—a way to say I see you, I hear you, you matter. A portion of proceeds supports organizations for the blind, making every piece a symbol of confidence, connection, and inclusivity.
We’re everywhere—you just haven’t seen us yet.
Our founders' Story
Bhavya Patel
Founder
I’ve always felt like I didn’t fit in. I’d share ideas, and people would look at me like I was crazy — like being creative was some kind of flaw. Teachers said “be realistic,” family said “focus on school,” and society said “It's not that easy” But here’s the thing — being different is what built everything great in this world. UNSEEN was born out of that frustration — that feeling of being misunderstood for wanting more, for seeing the world differently. I wanted to create something that stood up for people who’ve ever been told to tone it down, act normal, or “just deal with it.” - Because truth is, the world doesn’t see you until you make them. On the surface, yeah — we support the visually impaired, but at its core, UNSEEN is about every person who’s ever felt invisible, unheard, or defaced by society. Just like braille, our message was always there in plain sight — people just didn’t bother to feel it. This brand isn’t about chasing clout, followers, or being mainstream. It’s about building a community where being you is enough — where creativity, weirdness, emotions, and individuality are celebrated, not silenced. So if you’ve ever been told you’re “too much,” “too loud,” or “too different”...Welcome home. You’re exactly who UNSEEN was made for. The world might overlook us — but together, we’ll make sure they can’t ignore us. Everyone's story is written in braille, you gotta feel it to understand...
Shubh Patel
Co-Founder
I grew up in a small town with dreams people said were impossible - dreams too loud, too ambitious, too far out of reach. From an early age, I saw the world differently. I didn't just imagine what was in front of me; I envisioned what could be built from nothing. While most followed the path laid out for them, I questioned why the path had to exist at all. Why follow, when you can create? That refusal to blend in became my fuel. I learned that persistence and self-belief can turn even the most overlooked vision into reality — no matter where you start. That mindset is what gave birth to UNSEEN. UNSEEN is more than a brand. It's a declaration. It stands for those who've been ignored, underestimated, or told to quiet their voice. It's for the dreamers, the misfits, the outliers — the ones who see what others can't. On the surface, we represent those pushed to the margins. At its core, UNSEEN is for anyone who's ever been told to change, to shrink, to fit into a world that wasn't built for them. Because the truth is, the world doesn't notice you until you make it. And every story deserves to be heard. UNSEEN is the mic. Your voice is the message.